Woman Crush Wednesday: Sondra Diggs of Glitter Me This & Co.
What woman, at some point in her life, hasn't loved glitter, or had anxiety, and needed her girlfriends? Entrepreneur Sondra Diggs has found a way to lessen anxiety and combine glitter and girlfriends with her new company, Glitter Me This & Co., and their Girlfriend Therapy in a Box.
Sondra's favorite quote: As you get older, you will discover that you have two hands, one for helping yourself, one for helping others. - Audrey Hepburn
How and why did you start your company?
As a divorced mom of two teenage girls, care-taker of aging parents, a CPA and a corporate CFO of multi-million dollar international company, I felt like I lived in a constant batting cage. Top that with a type A perfectionist personality and it left me nothing short of exhausted and crying in the closet. I started to realize the only time I was truly happy is when I was hosting a get together with my girlfriends. The planning process alone was my prescription to control anxiety. I escaped into the details and the ultimate high came when I looked around the room at women from all backgrounds, cultures and areas of life chatting, eating, drinking and laughing at stories shared. As they walked out the door I felt renewed, restored and ready for my daily reality. I loved it so much that I wanted to box up that feeling and share it with the world. When I turned 50 this past year the "a ha" moment came, and I vowed to do what I am passionate about. I hung up my calculator and took a leap of faith.
What do you mean by Girlfriend Therapy in a Box?
Girlfriends are priceless. In this busy 9-9 world now, it’s easy for us, as girlfriends, to lose touch with the ones who hold us together. I started Glitter Me This & Co. to help women cultivate relationships with each other. They are beautiful flowers that need nurturing and water, so that when you need a colorful bouquet they are always ready. They are the ones who pick you up, dust you off and get you back in the game.