top of page


HOUSTON – MARCH 14, 2017

RBRW-Real Beauty Real Women is launching Pucker Up for Change (PUFC), an innovative, conscious cause marketing campaign merging beauty, glamour, entertainment, and technology, all while connecting activism and giving back. The kick off campaign will launch with some of Houston’s most dedicated Impact Makers, Celebrities, Advocates, Strategist, Innovators, Artists, Philanthropists, Volunteers, Fashion and Beauty Icons and Influencers, before shooting counterparts in Los Angeles, New York, and other major cities. These women (and some men) are dubbed RBRW’s Socially Conscious Fashionistas.  In each city we will be filming a commercial highlighting our  Socially Conscious Fashionistas and their causes that Pucker Up For Change #PUFC. PUFC is for the #SCFashionistas and it is a dual purpose Lip Stick/Lip Pencil in one. Socially Conscious Fashionistas serve a dual purpose and we wanted to make something for them. SCFashionistas love to look and feel good but believe that the most beautiful thing in the world is to make a differece. The lipstick/pencil is made in America and is animal cruelty free. It is the brain child of the first dubbed "Socially Conscious Fashionista" and RBRW founder Jacquelyn Aluotto. Aluotto is a well known as an activist and hybrid innovative consious content creator. Creating high impact campaigns, docu-series, websiodes, and TV series where celebrites do incredible things to make a difference. She consults for brands, companies, influencers, celebrities, ngo's and spearheads FUBU TV's Conscious Entertainment Division. All of Jacquelyn's projects are about making a difference with high impact. To buy our lipstick go to our shop


provides programs, services, projects, and events that promote socially conscious responsibility, community spirited goals, and causes.

bottom of page