Meet Melissa Blatt, Entrepreneur and Founder of indipop

Tell us about yourself and the work that you do?

I launched indipop after I struggled to find healthcare when I went out on my own and left the corporate world. I was part of the 57 million people in the workforce paying 3x’s the rates or going without insurance. I did find a solution and now sharing it with what I call the "Independent Population" of self-employed professionals and small business owners. Healthshares save people money by tailoring to the needs of the community they serve, but with dozens of options to research, it can be overwhelming and stressful. Indipop does the work for you. We curated high value plans and match members with excellent options for care at an affordable price.



Can you tell us about some success stories you've had with your business/product or anything of which you are extremely proud?

I launched indipop right in the middle of the pandemic. I started to do webinars for people who were just laid off and couldn't afford their COBRA. From that webinar I enrolled two young women, who had both lost their jobs, and for $250 a month, gave them some comfort knowing they have something in place for the "what if" medical moments in life. Right after that webinar a family enrolled and shared with me they are now saving over $700 a month. I realized that indipop was not just about healthcare, but about taking away stress, fear and, in many cases, a savings that could help reach financial goals.


What is one motivational quote that has inspired you in your journey? Do you have any advice for other women who are working towards starting their own business?

If you have visited my Linkedin page you probably have seen this quote from Winston Churchill. "Kites rise highest against the wind, not with it. I think from a young age I realized you need to take risks and sometimes go against the norm to pursue something important to you. My family relocated four times before the age of 14. That's a lot of adjustment, but what came from the challenge of making new friends, starting at a new school and being tossed into the unknown is the "why" we moved lesson. My father was offered an opportunity in his career and that meant leaving stability and comfort for a potential failure. He took a risk to try a new role and a new area and forgo safety, he challenged himself. I took this lesson with me and always looked for the opportunity, and yes at times made mistakes, but those were also lessons to help me to get to this moment, right here and right now. I can look back and see that every role and experience has provided me with the skills and insight to wear multiple hats of a founder.


Why do you think it is important for women to support each other, especially in your field of work? How do you or your company help combat systems and policies that exist to keep women marginalized?