Meet Jackie Keller: Co-Founder of NutriFit

Jackie Keller is the Co-founder of NutriFit and her latest endeavor, Txoko USA.

Jackie received her culinary training from Le Cordon Bleu in Paris, France, beginning her culinary career with Westin Hotels, and subsequently with Stouffer Corporation. She also holds multiple certifications as a Professional Wellness Coach (ACC, CPWC and BCC) with specialty designations in Health and Wellness. A nationally recognized health and nutrition educator, Jackie is the author of Body After Baby: The Simple 30-Day Plan to Lose Your Baby Weight Fast and Cooking, Eating & Living Well, a cookbook and guide to nutrition-related lifestyle change. Jackie actively promotes sustainable practices in work and play and employs sustainable methods on her organic company farm, SimpliHealth™ Growers.

Can you tell us a story about the hard times that you faced when you first started your journey? My dad died of a sudden heart attack at the age of 46 while he was on vacation. I never saw him again after saying goodbye at the airport. Still just a teenager, I was absolutely shocked. It completely rocked my world and changed my trajectory. He was always very supportive and ready to let me pursue my dreams, always standing in my corner. Because of his belief in me, I went to culinary school in France and dedicated myself to my interest in culinary arts very early on. Where did you get the drive to continue even though things were so hard? My husband came into the business full time after about 4 years of me trying to figure out what I was doing and how to do it. Because he had such perspective and skill, he was able to bring that side to the business effort, making it so much easier to propel us through challenges. The way we stayed viable is the same way we’ve existed through two recessions, covid and everything else: we pivot. We aren’t a one-trick pony; we have a diverse offering. We generate in response to the need that’s out there while the core mission remains the same: people still need to live longer and healthier lives. So, how are things going today? How did grit and resilience lead to your eventual success? While different findings from scientific studies regularly change the nutrition landscape, science is steady in the message that there are some very basic things that help people live longer and healthier lives. You have to pay attention to the quality and quantity of what you eat, how much you eat and drink, and how much and what you do for exercise, your sleep, and your stress. Healthy living involves all five elements - diet, exercise, sleep, stress management, and hydration. While wellness trends ebbs and flows, this message stays the same. You have to keep learning and keep current on cutting-edge science in this field. While the core of what we do is consistent, we are constantly learning about what is being newly discovered and always reevaluating what we deliver.


Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?