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Congratulations! You have been chosen as a Socially Conscious Fashionista. RBRW received thousands of nominations to feature Socially Conscious Fashionistas for Real Beauty Real Women's beauty campaign "Pucker Up For Change" we have chosen you.

Please join us for filming our campaign at June 28th, 2017 at 11:00 AM at  EZ Studios 326 W 37th St, New York, NY 10018. 



RBRW-Real Beauty Real Women has launched Pucker Up for Change (PUFC), an innovative, conscious cause marketing campaign merging beauty, glamour, media, entertainment, and technology with activism and giving back. The campaign will launch is highlighting some of the most dedicated Impact Makers, Celebrities, Advocates, Strategist, Innovators, Artists, Philanthropists, Volunteers, Fashion and Beauty Icons, and Influencers, before shooting counterparts in Los Angeles, Atlanta, and other major cities. These women (and some men) are dubbed RBRW’s Socially Conscious Fashionistas.
RBRW founder and the original socially conscious fashionista, Jacquelyn Aluotto, exclaims: “We are blessed to have been a part of serving communities for over 17 years. Being a part of making over battered women shelters, beauty make overs for battered women, providing new appliances for soup kitchens, furniture and resources for day care centers; prom dresses for teens, and other organizations servicing much needed communities. We are proud of all these socially conscious fashionistas that help us make a difference and believe that the most fashionable and glamourous thing is making a difference and standing up for what is right. This year we honor our non-profits, causes, and socially conscious fashionistas with RBRW’s first lipstick line.” A portion of the proceeds from the lipstick line will go to the Real Beauty Real Women Foundation, which focuses on combatting trafficking, domestic violence, and other issues of social and economic justice.
RBRW has featured such style, fashion, celebrity and philanthropic icons such as Marc Bouwer, Jordin Sparks, Wanda Sykes, Tracy McGrady, Sophia Vergara, Russel Simmons, Jane Fonda, Sway, Luis Guzman, Loreen Arbus, Marie Wilson, Selita Ebanks, Tim Gunn, and many more via their website, documentaries, shows, campaigns and web series.
Along with their non-profit Break the Cycle (also known as the Real Beauty Real Women Foundation) and sponsor Pick It Up Pictures, RBRW has made over shelters and organizations serving much needed communities through the web series the NIMBY Project, highlighting issue with celebrities through the NIMBY Experience such as poverty and sex trafficking. The first documentary, Not in My Back Yard, received a standing ovation in Washington by over 60 delegates representing countries at the World's Women Conference of Shelters. Founder Jacquelyn Aluotto has received Congressional recognition, two citations from the New Jersey General Assembly, a community service award from the Mayor of Paterson, New Jersey and the Winnie Mandela Award, along with the Influencer Award from the BOSS Network to name a few. Her philosophy is that by assisting sustainability for organizations serving much needed communities and creating high impact creative conscious campaigns and media series you can break the cycle of violence, poverty, homelessness and abuse.

The wardrobe is RBRW's colors. Purple, Pink, or Black dresses. All solid colors. We also request that you bring a small object representing what you are passionate about and how you are changing the world. It can be a book representing literacy for an example. There will be lite bites and drinks. The caliber of women that you will be with are incredible. This will also be a great networking opportunity and meeting of the minds. We will be videotaping the women talking in a circle about what they do and how you are impacting the world. This will be part of our commercial/campaign for our lipstick "Pucker Up For Change" the lipstick for the socially conscious fashionista.

Please RSVP to no later than May 28th~ Thank you for all that you do!


Here is an RBRW recap of the last 17 years and some of the celebrities, influencers, and many more who have helped us along the way.


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