Real Beauty Real Women
Launches Pucker Up For Change #pufc in Houston
Real Beauty Real Women (RBRW) chose Houston as the city in which to launch its Pucker Up For Change #pufc campaign on March 28, 2017. The national campaign introduces RBRW's first lipstick line for the “Socially Conscious Fashionista.” The innovative conscious marketing campaign that merges beauty, glamor, media, entertainment, and technology with activism, is behind RBRW’s mission to make giving back glamorous and activism sexy. A percentage of all proceeds from the sale of the lipstick will go to the RBRW Foundation and its nonprofit, Break the Cycle.
The launch featured some of Houston’s most dedicated impact makers, celebrities, advocates, strategists, innovators, artists, philanthropists, volunteers, fashion and beauty icons, and influencers. From Houston, the campaign continues on to Los Angeles, New York, and other major cities across the United States.